So who scored more than 50% of online video viewing sessions in April of '08? It should come as no surprise that they are flocking to Google's YouTube, but 50.4% of the market? That's a BIG number. Perhaps not as much as the +70% of ads in the online universe that are served up by Google. Anyway, as Google gains in month to month figures over March of '08 (up from 48.1% in March of '08), who are the also-rans in this universe, and what kind of viewing numbers are they pulling down? In the #2 spot in online video viewing sessions is Yahoo with 8.2% of the market (April of '08), down from 8.5% in March. Then comes Fox Interactive Media at 6.6%, Microsoft at 4.1% and TimeWarner at 3.6%.
What amazes me is that only one of the networks even ranks in the top 5! ABC was #7, CBS Interactive #11 and Hulu (NBC and FOX) at #14. No doubt about the fact that the online video universe is not run by the traditional TV media world.
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