Advertising

Beer. It's an advertising favorite. We all have seen the Bud Bowl and the Miller ads, but the creativity doesn't stop at the US border. Here's a wild beer commercial -- done for Guiness. Not sure how much they spent on this little puppy, but it wasn't cheap. While I think it's quite original, I am left wondering why this is a beer commercial? Answer -- we have to remember that in Europe they play it subtle. Tag line makes sense -- good things come to those who wait, but I would not hand this commercial a Golden Lion. But, as I always stress, when it comes to recognition. what's important is -- did it drive traffic or sales... did it achieve it's objective?

The campaign has been around for a while, and boy does this advertiser spend money. We don't see their ads much in the states, but they are very original. Just click around YouTube for a while and you'll see.

Here's an all time favorite.... Guiness: Rhythm of Life.

Making sense of the Online Video Jungle

If you are unenthused by the content your remote control's finding, your keyboard might be the a better fetcher, but where to begin?

Today TED announced that 50 million of its talks have been viewed on the web, with over half being seen outside the U.S. borders. So what's it all about? Well here's a list of the Top 10 TED talks. Great stuff. TED's most watched talk has been viewed by 2.5M viewers to date and features neuro-scientist Jill Bolte Taylor, who had a stroke and understood what was happening as it all went down. So who else made the Top 10? Were they celebrities? I believe only two are recognizable names -- Tony Robbins (Why we do what we do) and Al Gore (Averting a climate crisis). Great stuff here.

But just how do you sort out all the online content? There is no TV Guide-like solution, or is there? Well here's a half step from, you guessed it, TV Guide. But, mind you, this is all about traditional TVs crossover with the online viewing universe. Here's another one from Yahoo.

Here's a rather confusing site called OV Guide. Hard to look at but they are packing a lot of info in there.

But on the Internet, you would expect a smarter way to do the traditional stuff listed above and here it is, brought o you by a big name from the Rock & Roll world has a new beta site that offers help making sense of the cavalcade of online video choices. Rocker Peter Gabriel has helped launch a new site called The Filter... which uses smart technology to help you find content you care about. It uses an intelligent platform (through ranking evaluations) much like Netflix to help narrow down the areas of online content that you like and therefore might like in the future.

Finally, here's a neat musical video from YouTube. Nothing brilliant, nothing earth shattering about it... but it's good listening. Hip Hop Violin.

Get watching.

All Aboard

Watching the Sox go for game 7 against Cleveland. For a former Philly boy weaned on cheese steaks and bad Phillies baseball this is mighty exciting. Enuf to convince a nonbeliever that this game can be pretty cool.

This is the kickoff post for a blog covering creativity in the world of video production both online and in the media, and some areas of the written and spoken world as well. This is NOT a blog for or about creationists, although creationists are welcome as long as we stay on topic.

Spotted that absurd Wendy's spot on the air tonight with a guy in his orange wig standing up in a political debate to ask a question. It gets your attention and the wig helps you remember it. So many creative spots out there are entertaining, but five minutes later you cannot remember who paid for the advertisement.

I have been listening (audio book) to a vast collection of short stories written by David Sedaris. They are funny, thoughtful, outrageous and often poignant. The most amusing which I have heard so far delve into his butchery of the french language. Good stuff for the car.

"Never start a land war in Asia"