Click Here for a Ride on the Emotional Roller Coaster Amigo

Let's look at some videos and then examine the emotions they create, as well as which are most memorable. We'll start with some funny stuff. You'll see why soon.

The first two are a little racy friends. The first one is built off an old joke. Keep Your Trojanz in the Car

No surprise that this one -- a contraception commercial -- was banned. DUREX

This one will tear your heart out. I am reluctant to share it for fear that viewers will 'kill' the messenger, but here it is. NEWBORN -- I think this one is for a life insurance company, just like the next one.

WARNING, this one's another heart wrencher. More Time - Japanese Life Insurance Spot

Let's finish with a lighter piece to drive the point home. Levis - High Speed Change (UK)

So, are you tired? Which of these commercials was most memorable? Probably not the funny, lighter videos. The heavy ones are really draining. I have seen them probably six times now and it doesn't get any easier. They exhaust me. The emotional roller coaster is one name for the ride you just took if you watched the NEWBORN or MORE TIME. That doesn't mean your brand needs to take a heavy, emotional ride, but remember, emotion is what works on film and video... not PowerPoint slides.

Where are they watching video online?

So who scored more than 50% of online video viewing sessions in April of '08? It should come as no surprise that they are flocking to Google's YouTube, but 50.4% of the market? That's a BIG number. Perhaps not as much as the +70% of ads in the online universe that are served up by Google. Anyway, as Google gains in month to month figures over March of '08 (up from 48.1% in March of '08), who are the also-rans in this universe, and what kind of viewing numbers are they pulling down? In the #2 spot in online video viewing sessions is Yahoo with 8.2% of the market (April of '08), down from 8.5% in March. Then comes Fox Interactive Media at 6.6%, Microsoft at 4.1% and TimeWarner at 3.6%.

What amazes me is that only one of the networks even ranks in the top 5! ABC was #7, CBS Interactive #11 and Hulu (NBC and FOX) at #14. No doubt about the fact that the online video universe is not run by the traditional TV media world.